Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision
DOI:
https://doi.org/10.25026/jtpc.v5i3.304Abstract
Halal information on Food and Beverage Preparations, analyze for influence on Purchasing Decisions. Novelty research is the Role of Moderation to the relationship of Halal Information to Purchasing Decisions. Using structural model equations (SEM), there is a positive and significant impact of Halal Information on Purchasing Decisions. There is a positive and considerable moderation of Religiosity to the relationship between Halal Information and Purchasing Decisions. The practical implications of the study's results, empirically proving that Halal Information listed on Food and Beverage Preparations led to an increase in Purchasing Decisions, and consumer Religiosity showed significant differences. Advice for Food and Beverage manufacturers to keep halal information on Food and Beverage Preparations because it affects positive buying decisions.Downloads
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References
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[2] A. Mursyidi, “The Role of Chemical Analysis in the Halal Authentication of Food and Pharmaceutical Products,” J.Food Pharm.Sci., 2013.
[3] A. Abdul Khalek and R. A. Mohd Mokhtar, “With or Without Halal Logo? A Descriptive Analysis of The Generation Y Perceptions on the National Halal Certification Malaysia,” Third Asia Pacific Conf. Adv. Res., 2016, doi: 10.1039/c1cs15159b.
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[5] A. S. -, S. H. -, and W. -, “Influence of Labeling Halal and Products Consumption Safety Labels To Buying Decisions of the Muslim Community,” Res. World J. Arts, Sci. Commer., vol. VIII, no. 4, pp. 87–92, 2017, doi: 10.18843/rwjasc/v8i4/11.
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Published
2021-06-30
How to Cite
Junaidin, J., Hudaya, S., Rijai, L., Hidayat, T., & Setyadi, D. (2021). Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision. Journal of Tropical Pharmacy and Chemistry, 5(3), 223–228. https://doi.org/10.25026/jtpc.v5i3.304
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